UNICORN

THEUnicornUnicorn is one of the world's best-known and most respected darts brands, with over 85 years of history and many revolutionary innovations in the world of darts. As an industry pioneer, the brand has consistently set new standards that are now essential to the sport. Unicorn darts have won 21 world championship titles, including the 2023 PDC World Darts Championship, whichMichael Smithvictory
crowned.

The history and innovations of Unicorn

1937 – The Founding and the Revolutionary “Silver Comet”

Unicorn was founded in 1937, when the brand's first innovation, theSilver Comet, was granted a patent. This was the first three-piece, precision dart set, which defined Unicorn's commitment to quality. The company quickly recognized the potential for development in the sport of darts and embarked on a journey that has now revolutionized the darts industry.

1970 – First weight-graded darts

Unicorn has once again brought innovation to the market by becoming the first company todarts classified by weightoffered. This development remains an industry standard to this day, allowing players to
choose darts with exactly the weight that suits their style.

1972 – The Tungsten Revolution

In the 1970s, Unicorn revolutionized dart manufacturing bytungsten alloyThis allowed darts to be thinner, allowing for closer grouping on the board, resulting in even greater accuracy and performance. This innovation has been fundamental to dart design ever since.

1990 – Support for the PDC

Unicorn was the first darts company to see the
opportunity to support professional competitions in the sport of darts. TheProfessional Darts Corporation (PDC)Their role in its founding and ongoing support has helped to popularise the sport globally. Unicorn remains the second largest shareholder in the PDC and is a committed supporter of the professional development of darts.

Innovations in the 21st century

2016 – The Unicorn Smartboard

Unicorn made history again in 2016 withSmartboardwith the introduction of the first app-based, automatic scoring dartboard. This innovation revolutionized the game of darts, making it even more fun for all players, whether amateurs or professionals.

World Championship successes

Unicorn darts have been used by many legendary players to win the biggest prizes in darts. At the 2023 PDC World ChampionshipMichael SmithHe won 7-4.Michael van Gerwenand in the process, he threw a legendary 9-dart, which is considered one of the greatest moments in darts history.
are taken into account.

Unicorn: Commitment to Players

Unicorn's mission is to provide darts players with everything they need.
provide the best equipment for all levels of players – from beginners to professionals. Over the decades, the brand has defined the future of darts with its innovations and commitment to professional darts. The brand has contributed to the development of the game with numerous innovations and has become a global leader in the darts industry.

Unicorn is therefore not just a darts brand, but a company that continuously strives to promote and develop the sport of darts, while remaining true to its founder,John Loweand to the original vision of Unicorn.