SHOT

THEShothas a history of more than 50 years, and the
Built on the passion and dedication of four generations of the McCormick family.
The brand's history began in 1970, when John McCormick – the company founder – recognized the potential of the local darts market in New Zealand. In the beginningPuma
DartsThe company, which operated under the name of John, soon became known worldwide, especially in Europe and the United States, thanks to John's courageous entrepreneurial attitude.

The Beginnings: Darts Manufacturing in New Zealand

John McCormick was originally inspired by a dartboard making machine at a local hardware store to quit his job and move to a small town with his wife, Pat,KatikatibaThey moved to London, where they established their first darts factory. In the 1970s, when port strikes made it difficult to import sports equipment, John seized the opportunity to produce locally-made darts. Their first dart exports began in 1972, marking the beginning of the brand's international expansion.

Years of innovation

In the beginning, thePuma DartsHe also made brass darts for other brands, but John was always open to new opportunities. A meeting with a man from Taupo who was trying to make dartboards gave the company a new direction. John bought the man's company and converted an old industrial machine into his own.sisal processing machinewhich allowed the production of sisal dart boards. By the end of the 70s, Puma Darts was exporting to Europe and becoming well-known in the United States and around the world.

Shot: Continuing the passion and tradition

After John McCormick's death in 2003, the company was taken over by his son Peter and daughter Julie. The new generation continued the McCormick family tradition and ensured the brand continued to grow. For Peter, the most important thing was to maintain a commitment to the players. Over the years, theShotIts developments have always been driven by the goal of providing the best tools for players of all levels and elevating the darts experience to the highest level.

Innovation and player-centricity

Shot is built on continuous innovation and player needs. The company's mission is to provide the best equipment for every darts player, whether they are a beginner or a professional competitor. The company produces premium quality darts, boards and accessories and constantly monitors the needs of the market to offer products made with the most modern technology.

The global success of the Shot brand

Today theShotone of the world's leading darts brands, which
provides high-quality equipment to millions of players worldwide. The brand is committed to promoting the game of darts and continuously strives to make the game more enjoyable for all darts players with its products.

THEShotinnovative product design and family
The brand's entrepreneurial spirit ensures that players at all levels get the best. A passion for darts, decades of experience and continuous development ensure the brand's lasting success in the darts world.