HARROWS

THEHarrows Dartsbrand is the world's leading and most widely used darts brand, which has been continuously expanding and developing since its founding in 1973. From a small darts shop in Enfield, North London, it has now become a global darts giant, with around 800 products available in over 100 countries. Harrows' innovative products are made using the latest manufacturing technologies, ensuring the best quality for players, regardless of whether they are beginners or professionals.

Innovative production technology

Harrows Darts is not only one of the oldest and most well-known brands in the darts world, but is also at the forefront of technological innovation. The modern equipment used to manufacture their products ensures that each piece is made with the utmost precision. The manufacturing
process includes theprecision machining, thelaser marking, as well as the variousprinting techniquesIn addition to all this, high-level design and manufacturing methods are also used for product packaging.

Global commitment to darts

The Harrows Darts brand has become recognised not only in the UK but worldwide, thanks to the fact that promoting the sport of darts has been at the heart of their strategy from the very beginning. During the boom in darts in the 1970s, the brand recognised the potential of the sport and soon established an export business. As part of the global expansion that began in the 1980s, Harrows developed close relationships with darts associations and leagues, which increased brand awareness and encouraged players to participate. Harrows has built a dedicated player base worldwide through its support of darts, and now has over 30 million regular darts players worldwide.

Support for darts icons

A significant milestone in the life of the Harrows brand was when it signed a cooperation agreement in 1985With Eric Bristow, one of the greatest figures in darts at the time, a five-time world champion and five-time World Masters winner. This partnership dramatically raised the profile of the Harrows brand and paved the way for the further popularisation of darts. Another memorable figure in the deal was the leading female darts player of the era,Maureen Flowers, who was dubbed the "First Lady of Darts". These high-profile contracts helped to increase the awareness of the Harrows brand and strengthen its position in the darts world.

Promoting Soft darts

In 1987, Harrows took another pioneering step by entering thesoft dartsThe world of soft darts, a new form of the sport where players use plastic-tipped darts, grew rapidly in popularity worldwide, particularly in Asia, where Harrows sponsored competitions and promotional campaigns, including in Japan, where the Harrows Darts Cup series attracted 50,000 players. Soft darts were particularly popular in countries where traditional darts were gradually being phased out and plastic-tipped darts were gaining ground.

The revival of television and darts

In the early 1990s, the popularity of darts declined, mainly due to the lack of television coverage. Harrows, as one of the pioneers of the sport, participated in theWorld Darts Council (WDC)in the creation of an organization aimed at restoring the popularity of darts. After a long legal battle, the WDC was transformedProfessional Darts Corporation (PDC)and has now become a major worldwide television rights organisation. Harrows continues to support the game of darts at all levels, both professional and amateur players.

Harrows as a global success

Harrows Darts has become a true British success story. It occupies a unique position in the darts industry as the only brand to maintain its manufacturing base in England. The company's international recognition is best demonstrated by the fact that in 2007 theUK Superbrandsorganisation has named Harrows as one of the UK's strongest sports brands. The brand's prominent status is also recognised in global markets such asNorth America, Europe, Australia, and the Far East, including China, where English-made products are in high demand.

Harrows: Where innovation meets tradition

One of the keys to Harrows Darts' success is its constant innovation and respect for tradition. The brand remains at the forefront of the game, whether it is promoting soft or traditional steel darts. Its products are available to all darts players, from beginners to world-class players. The wide range of darts, boards and accessories manufactured by Harrows guarantees that every player will find the most suitable tool to help them develop in the game.

THEHarrows Dartsover 40 years in the darts industry
is at the forefront of darts and is one of the world's most recognised brands, supporting the development of the sport with its innovations, global presence and high-quality products. Harrows is constantly adapting to changing market needs and is committed to making darts accessible and enjoyable for all players, regardless of where they are in their darts career.